The dynamic EX reinvented the way compact SUVs look. Its advanced chassis reinvigorated how they drive. Extensive standard equipment recalibrated value and Infiniti's Total Ownership Experience re-imagined every facet of life with a premium quality car for the most discerning of owners. Now with the addition of an acclaimed new diesel engine, boasting more torque, or pulling power, than any existing rival, the EX redefines desirability in the compact SUV class.
The Infiniti EX30d joins the EX37 V6 petrol models in Infiniti Centres across Europe from summer 2010 (depending on country). The sports coupé-inspired SUV is the second Infiniti to be powered by diesel. It inherits exactly the same 3.0-litre V6 piezo-injection engine as has been available in its big brother, the FX30d, since June 2010. In the form used in the EX and FX crossovers, the Alliance's V9X V6 diesel is very much a bespoke Infiniti unit. It was developed by Infiniti to deliver more kilometres and lower carbon emissions than the brand's petrol V6 while enhancing the high performance and refinement central to Infiniti's luxury ethos
The outputs are exceptional for the compact SUV class. The V6's 175 kW (238 PS) maximum power equals the best available while its massive torque, of 550 Nm from just 1750rpm, out-muscles equivalent existing models from Audi, BMW, Mercedes-Benz and Volvo
Smooth, responsive and lag-free, the V6 has even been tuned to sound like a petrol V6 engine, enhancing the EX's already prominent sporting appeal with its dashing looks, driver-focused interior and well resolved, rear-drive biased handling. Where the law allows, the Infiniti EX30d can sprint from 0-100 km/h in just 7.9 seconds and hit 221 km/h flat out
High performance and exceptional efficiency go hand in hand in the Infiniti EX30d, as shown by an EU combined cycle fuel consumption figure of 8.5 l/100km (33.2mpg). With 7.2 l/100 km (39.2mpg) on the extra-urban cycle, the Infiniti EX30d's long-distance cruising capability is greatly enhanced with a potential range of 1100km. Over the petrol EX37 models, CO2 emissions fall to 224 g/km - despite the diesel's torque exceeding even that of Infiniti's 5.0-litre petrol V8 of the flagship FX
Depending on market, the Infiniti EX30d is priced close to the equivalent EX37 model, heightening the EX's strong value proposition which sees many features included as standard for which rival makes charge extra. This philosophy is taken to a new level with the introduction of the GT Premium with virtually nothing left out that could be included.
The GT Premium's array of standard high-technology safety and convenience systems includes Lane Departure Prevention™ (LDP), an SUV-first which made its European debut in the FX30d. Where other makes provide mere lane departure warnings, Infiniti's LDP intervenes gently to guide the car back into the correct lane if its warnings aren't heeded.
As with the FX, LDP is available only on the diesel-engined EX and as part of the standard technology pack integral to the GT Premium, expected to be the range's biggest selling model. It is estimated that the diesel model will account for eight out of 10 EX sales in Europe.
EX in Europe - the story so far
The Infiniti EX30d is central to phase two of Infiniti's quiet assault on the European luxury car market and the key to the Japanese luxury brand's growth plans. Phase one, which commenced with Infiniti's European launch in Paris in 2008, saw the introduction of the petrol-engined range and the building of both the brand and its unique dealerships. By July 2010, there were 35 Infiniti Centres open across 16 European countries, all of them more akin to bespoke hotels than motor retailers for their contemporary look and luxury feel.
A fifth of all Infinitis sold in Europe since then have been the EX37. European EX owners are younger than the segment average, at 51, mostly comprise business owners and executives and are typically in smaller families of just one child. Infiniti research shows that 85% of them regard the EX37 as an upgrade over their previous car even though three quarters of them came from other premium brands, most commonly BMW.
Significantly more than half of Europe's EX buyers did not have an SUV before, and of those who did a sizeable proportion were down-sizing from larger models, confirming the appeal of not just the EX's sporty design but also its dimensions. In BMW terms, the EX's height is half-way between the existing X3 and the 3-series Coupé, while, unusually for a compact SUV, width is in line with that of the Coupé.
Owners in Europe classify the EX37's main strengths as design, interior, engine flexibility and standard equipment - the vast majority of EXs sold have had features such as Connectiviti+ HDD navigation, Intelligent Cruise Control and Around View Monitor
Petrol-powered EX
The V9X diesel V6 comes in a tradition of innovative Infiniti engines that put driving pleasure first. The potent 3.7-litre petrol V6 of the EX37 is well known around the world not only for its high-rev smoothness and evocative exhaust snarl, but also for VVEL - the Variable Valve Event and Lift technology that continuously adjusts the valves, unleashing not just great power but doing so with higher torque and improved emissions over conventional variable valve engines. This exceptional engine can rev effortlessly to 7500rpm at which point any enthusiast will be delighted by its soul-stirring noise and sharp responses.
The twin-cam 24-valve engine produces 235 kW 320 PS at 7000 rpm with 360 Nm of torque at 5200rpm, endowing the EX37 with performance to shame a sports car: 0-100 km/h takes just 6.4 seconds while the top speed is 240 km/h.
Like the Infiniti EX30d, the EX37 is equipped as standard with Infiniti's 7-speed automatic transmission. Pushing the lever to the left selects the DS or drive sport, mode which locks out the two top gears and offers precise manual gear-changing when driving quickly over mountain passes, for example
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